Project Name: Stratton & Bratt- Backyard Vacation Ad Series
Client Location: Pleasant Grove, Utah
Date: March- April 2021
Scope: These ads are a part of a marketing campaign by Stratton and Brätt to help potential customers envision the way their own yards can become backyard vacations. We began with a full-page ad for Utah Valley magazine and then adapted it for several venues including the Parade of Homes. This has become a major piece of recent efforts to re-brand Stratton and Brätt, and my design work here is used now in all marketing including video work.
Programs Used: Adobe Illustrator, Adobe Photoshop
Note from the Designer
My favorite part of this project the way we bring in the repetition of the green squares and play off the dots in Brätt. I had to pay a lot of attention to the creating contrast and a strong focal point. Through the many iterations in this process, we also simplified to make sure it has the proper flow and isn’t overwhelming.